AW Hainsworth

Consumer media relations and fashion trade support for this Yorkshire-based heritage woollen mill

Client brief

AW Hainsworth, one of the oldest working woollen mills in the UK, wanted to communicate its heritage story and positioning as a leader in textile innovation.

The response

A proactive media relations and feature placement programme, tying into key calendar dates and opportunities, ensuring key messages were communicated and building relationships with key trade media, including fashion and textile press.

The results

  • 82% of coverage was secured in Tier A media
  • Broadcast coverage secured on ITV Calendar, Sky News, BBC News and BBC Radio 5 Live
  • Business profiling across Yorkshire media and trade titles

More Experience

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