Belgrove Hazelnut Rum

We were briefed to raise awareness of the launch of Belgrove Rum amongst key consumer and trade media titles, while positioning the new spirit as a luxurious, premium product.

We carried out a launch event to introduce key media titles to the brand, and combined this with a series of journalist desk drops, so all key press were able to taste the rum for themselves. We then set up and ran a full press office function for Belgrove, as well as some news generation to get us some front-end national news coverage. 

Results:

  • 53 pieces of media coverage in highly-relevant publications
  • Coverage secured in titles including Forbes, Metro and The Daily Mirror

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