CARME Home

Securing high-value home interiors coverage for an up and coming furniture brand

Brief:

CARME Home, a Manchester based luxury online decor retailer, came to us to secure Tier A, national product-led coverage as well as build their reputation, brand and profiles amongst key media titles. 

 

Response:

We focused our efforts on connecting with top tier, influential journalists at national, lifestyle and home interiors media outlets. In addition to ongoing product placements and press office we also secured high level coverage through our news generation and expert commentary pieces. 

 

Results: 

We secured 222 pieces of coverage across regional, national, lifestyle and home interiors titles, utilising our strong journalist connections and creative comms to surpass our KPI’s and generate high level coverage. 

Highlights include Good Housekeeping, Daily Mirror and Cosmopolitan.

 

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