Full Volume launched Japanese-inspired soft drink Chu-Lo to mainstream lifestyle press, trade titles & a hard-to-reach gaming audience, utilising a mixture of media relations and influencer marketing.

Chu Lo

Food & Drink

Full Volume launched Japanese-inspired soft drink Chu-Lo to mainstream lifestyle press, trade titles and a hard-to-reach gaming audience, utilising a mixture of media relations and influencer marketing. We delivered brand awareness and product placement campaigns, combined with news generation, advice led media mailers and social media campaigns across Instagram, TikTok and Twitch.

Results

  • 50 key influencers engage with and social shares increased by 156%
  • Over 100 pieces of Tier A coverage
  • Coverage secured in Stylist, MailOnline and on the BBC
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