Haven

Launch events and support for Haven's new range of luxury lodges, via targeted media relations

Client brief

Haven came to us for help across its ‘owners’ business, to deliver activity that would reach high net worth individuals (such as business owners) that may be interested in purchasing its new luxury lodges.

Response

We decided that the best way to reach potential owners (high net worth) with thousands to spend on luxury holiday homes, was to carry out a series of media visits with publications read by that specific demographic. We invited journalists from high-end magazines and national newspapers to stay in one of Haven’s luxury lodges.

Results

  • 36 Tier A media visits
  • 50 pieces of coverage
  • 65% increase in sales enquiries

More Experience

Read more about the clients we've helped