Using influencer engagement, social media and media relations to raise awareness of a leading toy brand.

Hexbug

Retail & E-Commerce

Full Volume began working with Hexbug in May 2021 to manage their PR, influencer, and social media activity. Full Volume promoted Hexbug toys via a targeted press office plan that was designed to position Hexbug as the ‘must have’ toys in the STEM category. Working on monthly influencer campaigns, Full Volume managed to build brand awareness among the core demographic (parents and grandparents), driving positive influencer coverage and providing UGC for social media. Since taking over on social, Full Volume drafted content, managed the channels and advertising spend.

Results

  • 132 pieces of media coverage with a combined reach of over 165.3m
  • 115 influencers engaged with a combined reach of over 2.4m
  • Instagram engagement increased by over 1,400%
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