Expert positioning for Europe's leading orthodontic chain


Health & beauty

Full Volume launched Impress, Europe’s leading orthodontic chain, into the UK, building awareness of clinic openings in numerous cities and positioning the company as experts in dentistry. We implemented a threefold PR approach; to drive Impress’ position as dental experts across national and lifestyle press, sourcing business PR opportunities across trade titles and managing clinic launches.


  • 300 pieces of targeted media coverage in the year of working together.
  • Coverage highlights include Closer, Daily Express, DailyMail, Daily Star, Metro, British Dental Journal, Business Cloud, Business Focus, Business Leader, City AM, The Dentist, and Dentistry.
  • Forbes Business Council placement for Impress CEO, leading to regular high value commentary.
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