Jack’s

Jack’s, part of the Tesco family, came to us to help to improve brand sentiment in the local communities of its 12 stores, drive footfall, and raise consumer awareness in key regions.

Now in our third year of working with Jack’s, we deliver an ongoing programme of activity with the aim of securing high-quality regional coverage, including:

  • Planning and executing a regular programme of community engagement activity including fun days and treasure hunts
  • Liaising with local charities and sports teams for sponsorship opportunities
  • Carrying out a full programme of media relations activity to shout about the great work Jack’s is doing and its fab products
  • News agenda led campaigns - pop up pancake stalls, competition led activity on Blue Monday and St Patrick’s Day, etc.

Results:

  • Over 400 pieces of targeted, relevant coverage in 18 months.

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