Jack’s, part of the Tesco family, came to us to help to improve brand sentiment in the local communities of its 13 stores, drive footfall, and raise consumer awareness in key regions.

Jack’s

Retail & E-Commerce

Jack’s, part of the Tesco family, came to Full Volume PR to help to improve brand sentiment in the local communities of its 13 stores, drive footfall, and raise consumer awareness in key regions. Over the course of three years, we executed multiple seasonal influencer marketing campaigns, in-store, themed activations, Launch events, Ongoing proactive and reactive press office for each specific store, PR stunts, Media competitions and full social media audits, strategies, and evaluations.

Results

  • Within three years we achieved 957 pieces of coverage, 95% Tier A titles, from December 2019 to February 2022.
  • In three months, we increased Jack's social followings by 80%, thanks to a strategic content plan implementation
  • Basket spend and footfall increased month on month across all stores within the Jack’s portfolio
Read about some of our other proudest moments