Jack’s

Jack’s, part of the Tesco family, came to us to help to improve brand sentiment in the local communities of its 13 stores, drive footfall, and raise consumer awareness in key regions.

Brief 

Jack’s Supermarket, part of the Tesco family, came to us to help profile their stores amongst local consumers and build a respectful relationship with the local community, always ensuring that quality and price were penetrative key messages. There was also a crucial job to be done in terms of improving sentiment, leading to increased footfall and basket spend.

Response

Over the course of three years, we executed:

·       Multiple seasonal influencer marketing campaigns

·       In-store, themed activations

·       Launch events

·       Ongoing proactive and reactive press office for each specific store

·       PR stunts

·       Media competitions

·       Full social media audits, strategies, and evaluations 

·       Charitable donations across all levels of local community 

·       Funded support schemes for charities 

·       Local sports sponsorships 

 

Results 

·     Within three years we achieved 957 pieces of coverage, 95% Tier A titles, from December 2019 to February 2022.

·     In three months we increased Jack's social followings by 80%, thanks to a strategic content plan implementation

·     This campaign shows the power of positive regional media relations, and proves that it’s very possible to be creative, inspiring and engaging on a hyper-local level. The volume of media coverage reflects the huge amounts of outputs and work delivered by a dedicated, proactive team with a clear focus on surpassing KPI’s in highly relevant titles. 

Email us to find out how we can help you. 

More Experience

Read enough? lets talk!

Let us turn up the volume on your next campaign

Get in Touch