‍A cheeky, fun PR campaign to launch boozy lubes to the consumer media!

Client brief

Playtime launched a brand new range of cocktail flavoured lubes, and needed to secure high authority consumer media coverage that could be used to pique the interest of target retailers.

The response

We executed a media tour in London, taking product samples directly into the hands of key journalists. We followed this up with a launch event in Manchester, where local media could find out more about the brand in a fun and relaxed environment.

The results

  • 20 pieces of coverage secured for the launch, in publications including; The Sun, Metro, Pretty 52, Manchester Confidential, NOW Magazine and The Gay UK
  • 50 pieces of coverage
  • 65% increase in sales enquiries

More Experience

Read more about the clients we've helped