Royal Canin

We were asked to launch Royal Canin’s new Canine Care Nutrition range via consumer PR, driving awareness of different sensitivities supported by the range and educating the consumer on best practice when feeding dogs.

We commissioned a piece of research that looked into dog owners’ feeding habits and engaged with celebrity dog owner and chef Lisa Faulkner to discuss the findings in a broadcast campaign across TV and radio, in addition to a three-phase news generation sell in to print and online media, supported by a press office targeted at pet titles. 

Results:

  • 220 pieces of broadcast coverage
  • 32 print and online
  • TV opportunities on Good Morning Britain and Sky

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