We work with premium online homeware brand Silver Mushroom to position them as experts in the sector and drive brand awareness of their products in key luxury lifestyle and home interiors titles.

Utilising content for coverage

Home & Interiors

To position luxury interiors retailer Silver Mushroom as a premium lifestyle brand, driving new visitors to the website via carefully targeted media relations activity and influencer engagement, Full Volume implemented a PR strategy that centred around four different tactics - product placement, proactive content creation, expert positioning and commentary, and influencer collaborations.


  • 400 pieces of coverage across a nine-month period
  • Features in The Independent, Good Homes, House Beautiful, Woman and Home, LivingEtc, Sunday Telegraph and BBC Radio 4.
  • 17.5m reach
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