Silver Mushroom

We work with premium online homeware brand Silver Mushroom to position them as experts in the sector and drive brand awareness of their products in key luxury lifestyle and home interiors titles.

We set up and run a full press office function, drafting bi-weekly topical media mailers and creative content pieces, focusing on product opportunities and building the profile of the sister duo who run Silver Mushroom. We also manage carefully considered influencer outreach and engagement.


  • 45 pieces of Tier A media coverage in first quarter
  • Coverage in titles including Stylist, Independent, Good Housekeeping, Ideal Home and Grazia

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