Launching a new canned cocktail to a consumer audience.

Launching cocktails in a can

Food & Drink

The Brief

Sipful came to us with the aim of increasing brand awareness amongst consumer and trade media. Our aim was to secure regular, high value product placement coverage in key target titles, while communicating key messages and positioning Sipful as a “must have,” coveted, and stylish product.


Our Response

Through a carefully planned programme of PR activity, we successfully launched Sipful to consumer and trade media, by securing product placement and business profiling. We also set up competitions, and supported the team with any business news stories, such as the partnership with Every CanCounts.


To generate excitement amongst key national consumer and trade journalists, we set up a virtual ‘drink tasting’ event, which involved Darius, the founder of Sipful, talking about the products, while journalists enjoyed the cocktail cans at home. The event was a huge success, and included journalists from Cosmopolitan, Daily Express, Daily Mail, Daily Telegraph,Drinks Retaining News, Hearst, Heat, New Food, Press Association, Real People, and The Guardian.



·     78 pieces of coverage in six months

·     Coverage highlights include Delish, MSN, Stylist, and Yahoo

·     Positioned Sipful as a “must have” drink

·     Positioned the founders as industry experts


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