Sky Vegas

The ultimate press trip and PR stunt - spending £24k in 24 hours in the world's most fun city

Client brief

To align the Sky Vegas brand with the thrills of Las Vegas, increase brand awareness and create engaging social media content, specifically focusing on YouTube and Facebook.


We launched a high-impact campaign, whereby a lucky winner was given £24,000 to spend in 24 hours in Las Vegas. Call to action press releases were researched, drafted and sold in to the press to drive competition entries and quality media coverage, before the shortlisted entries were interviewed and the winner chosen. In partnership with the Daily Star, we fully planned and managed the trip including sourcing and management of a video production team, client, accompanying journalist, competition winners and £24,000 budget.


  • 17 pieces of national coverage
  • Over 100,000 YouTube views
  • Brand exposed to 8.5 million readers

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