Struik Foods

We were support the rebrand of 70 year old heritage brand Ye Olde Oak hot dogs, via an engaging programme of PR activity.

We had many event-based activities planned for Struik, including stunt-based experiential activity and a sampling Roadshow. Due to COVID-19 we were forced to pivot and focus on a proactive and reactive press office programme, which included blogger engagement, news generation, product placement, seasonal-led creative media relations and reviews. 

Results:

  • 98 pieces of press coverage in 10 months, 80% of coverage in Tier A titles
  • Product placement coverage in Heat, Daily Mirror. Tyla and The Sun
  • 46 influential blogger reviews, with social shares

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