Tesco Cafe came to Full Volume with a clear brief, to promote their summer discounts across all Tesco Cafe locations in the UK. The discounts included the Eat Out to Help Out scheme and a ‘Kids Eat Free’ offer. To target Tesco Cafe customers, we created a regional campaign strategy using local media as our most relevant platform. We also targeted national news to reach as many consumers as possible as well as ensuring that we were amongst the top list of deals and competitors. The campaign very much focused on a proactive and reactive press office as we battled Wetherspoons for the best summer deals (and won)!