We were support the rebrand of 70 year old heritage brand Ye Olde Oak hot dogs, via an engaging programme of PR activity.

Taking to the streets

Food & Drink

The brief was to support the rebrand and celebrate the 70th anniversary of Ye Olde Oak hot dogs. Full Volume implemented a tactical mix of experiential activity, sampling, a proactive and reactive press office programme, blogger engagement, news generation, product placement, seasonal-led creative media relations and reviews.


  • 98 pieces of press coverage in 10 months, 80% of coverage in Tier A titles
  • Product placement coverage in Heat, Daily Mirror. Tyla and The Sun
  • 46 influential blogger reviews, with social shares
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