As we head into the new decade and plan for the year ahead, brands will be thinking of ways to stand out from the crowd and grab attention in 2020. Here at Full Volume, we’ve explored a number of different ways that brands can ensure that they are being heard in the busy marketplace.
Since every brand is trying to get noticed, as we head into the new year now’s the time to take a leap of faith and step out of your brand’s comfort zone!
Try something new to stand out against competitors; conduct some research that may be considered risque, host a brand event, do journalist desk drops, send out product hampers to influencers, or create some interactive and eye-catching online content - the possibilities are endless.
As long as you keep to your brand messaging and execute a well-planned PR campaign - the risk can really pay off, and could help you to engage with your audiences like never before and really cut through the ‘noise’.
After the whirlwind that is Christmas and New Year, it is a good opportunity to reach out again to journalists that you have good relationships with and discuss the upcoming year with them to see how you can continue to work together in 2020.
It’s a great chance to see what’s on their agenda for the new year, and spot any trends for the upcoming few months - get in front of key journalists and let them know how your brand can help them in the new year.
Also take the new year as an opportunity to look at any new appointments at publications, or any movements in the industry. January is a key time for journalists to move roles. Reach out and connect with them and start building those new relationships for the year ahead.
Journalists and publications like to work well in advance, so even though it is just January and we are all coming out of the festive daze, journalists will already be looking to the year ahead.
If you are a brand really looking to connect with journalists and make the most of the new year, you really need to utilise this month to start planning ahead.
Research key dates and periods for your brand in the year and begin to think of ways you can capitalise on them. Valentine’s Day, Summer holidays, Halloween, Black Friday, National Pizza Day (yes, that is a real day!) are all brilliant opportunities for your brand to plan a PR campaign to showcase products, gifts, collections, and seasonal goods.
A wide range of publications will be looking to plan content for the key periods a few months in advance, so the sooner you get in front of journalists the better. The new year is a great time to build relationships and show them how amazing your brand is!
To find out how we can make your brand stand out in 2020 then get in touch with us at firstname.lastname@example.org