Premium canned cocktail brand Sipful Drinks has hired consumer PR agency Full Volume, following a competitive pitch process. The Ancoats-based agency is briefed to handle media relations around Sipful's UK launch and beyond, focusing on driving coverage in lifestyle and food and drink titles, in addition to building the brand's profile across drinks and retail trade press.
Focused on authenticity and balance for flavour using only natural ingredients, Sipful's range includes a Classic Mimosa, Blood Orange Mimosa and Peach Bellini – all made with real fruit, natural flavours and mixed with organic Spanish bubbly wine, which is also available in a can on its own. Sipful was founded by experienced drinks producer Darius Darwell and his wife Emily, and the couple aims to meet the rapidly growing demands for premium, naturally sourced canned wines and cocktails following a frustration at the limited market, hoping to match the wealth of options available to craft beer drinkers.
Full Volume will deliver a programme of PR activity to establish awareness and drive customer demand, which will include running a consumer press office focused on product placement and telling Sipful's story to the trade press to support with securing further retailer listings and stockists.
Sipful founder Darius Darwell says:
“We knew straight away that Full Volume was the right partner for us. The team’s enthusiasm, ideas and understanding of our business brief were very impressive, and their experience with both start-ups and established FMCG brands is second to none. We're really looking forward to working with them over the coming months and building a long-term partnership."
Full Volume PR Managing Partner Caroline Eardley added:
“Sipful's products are authentic, delicious and genuinely stand out. This brief plays perfectly to our experience in food and drink PR and we're thrilled to be working alongside such an ambitious and innovative team. Sky's the limit with this one!