Online training academy My Coach School has appointed consumer PR agency Full Volume. The Manchester-based agency is briefed to drive awareness of the My Coach School brand nationally, and to increase the profile of its founders, personal trainer Ben Haldon and former Team GB swimmer Lucy Davis.
My Coach School gives members access to the most extensive workout and knowledge-based video library in the world, and has already reached over 10,000 members since its launch three months ago. The subscription-based platform allows users to watch hundreds of workouts, recipes, and coaching tutorials to help them to achieve their personal fitness goals. Haldon and Davis launched the platform to help educate people on how to lose weight safely, without relying on faddy crash diets, and to help people to understand their bodies from a nutritional perspective.
Full Volume will deliver a programme of activity to establish awareness and cement credibility, which will include media relations, influencer engagement and events. The agency is also tasked with creating an impact for My Coach School’s VIP membership offer, which launches later this year.
My Coach School founder and Head Coach Ben Haldon said:
“We knew straight away that Full Volume was the right partner for us. The team’s enthusiasm, ideas and understanding of our business brief were very impressive, and they’ve got stuck right in and got us some great results already. We're really looking forward to working with them over the coming months and building a long-term partnership.”
Full Volume PR Managing Partner Caroline Eardley added:
“My Coach School is exactly the type of client we love – ambitious, fearless, with a great USP and bags of personality! We clicked with the team right away, and are really excited about getting this truly innovative lifestyle brand the recognition it deserves.”