Royal Canin's new "Canine Care" range will target dog owners who are committed to ensuring their pet remains in optimum health. The PR campaign will focus on educating consumers around different sensitivities that can affect a dog's health and establishing Royal Canin as authoritative experts in canine nutrition. Activity will include consumer research and news generation, broadcast media relations, video content creation and press office activity.
Caroline Eardley, Full Volume PR Managing Partner, said:
"Royal Canin is a fantastic win for us, and the brief really played to our strengths in media relations. We're looking forward to working with such a giant in pet food and nutrition and communicating their key messages to ensure dog owners know how to keep their pet as healthy as possible, via some really creative and engaging consumer PR activity."
Ben Hurley, Retail Marketing Manager at Royal Canin, added:
"Full Volume really stood out during the tender and pitch process. Their enthusiasm, ideas and understanding of the brief were very impressive, and we feel that they are a great fit for us as PR partner for the launch of Canine Care. We're looking forward to working alongside their team to make the campaign a huge success."
Full Volume PR was launched by ex Jaywing PR / Epiphany employees Caroline Eardley and Rebecca Hallinan, and works with a number of clients across FMCG, lifestyle and retail sectors.