Jack’s, part of the Tesco family, has selected Manchester consumer PR agency Full Volume to work on its PR and local marketing. The Manchester based agency will work closely with Jack’s brand team to plan and implement PR activity across the current store portfolio, and will also support on national PR and new store launches.
The Jack’s brand was launched in 2018, and there are currently twelve Jack’s stores, predominantly based across the North of England, with plans to open more. Jack’s, named after Tesco founder Jack Cohen, offers its customers a wide range of quality products, including fresh food, at highly competitive prices. PR strategy will focus on educating local communities on Jack’s offer, promoting the fact that 8/10 Jack’s products are British and helping to position Jack’s as the go-to supermarket for the family weekly shop. Full Volume is also tasked with raising awareness of Jack’s products in national press, focusing on seasonal offers, and promoting Jack’s non-food products such as its baby care range.
Caroline Eardley, Full Volume PR Managing Partner, said:
"Jack’s is a fantastic win for us, and the brief really plays to our strengths in regional PR and product placement. We're looking forward to working alongside the team to communicate Jack’s key messages and help drive footfall in stores via some really creative and engaging consumer PR activity that puts Jack’s at the heart of communities.”
Gemma Lancaster, Brand Communications Manager for Jack’s, added:
"Full Volume stood out for us straight away. Their enthusiasm, ideas and understanding of our brief were very impressive, and we feel that they are a great fit for us as PR partner for Jack’s. They’ve got stuck right in, and we’re up and running and seeing some great activity already.”
Full Volume PR is a consumer agency boasting over 20 years of big brand experience, set up by ex Jaywing PR / Epiphany employees Caroline Eardley and Rebecca Hallinan. The agency works with a number of clients across FMCG, lifestyle and retail sectors.
