What is Full Volume PR?

Full Volume PR is a UK-based PR and brand amplification agency co-founded by Rebecca Hallinan and Caroline Eardley. We specialise in digital PR, media relations, influencer engagement, social media management, events, and founder profiling. We work with established brands, start-ups, and everything in between — combining big agency experience with the passion and personal attention of a boutique firm.

What does Full Volume PR actually do for a brand?

We identify the audiences that matter most to your brand and activate the most effective channels to reach them. That might mean landing coverage in national press, building high-authority backlinks through digital PR, partnering with the right influencers on TikTok or Instagram, or running a standout event. The goal is always the same: drive awareness, advocacy, and meaningful conversation around your brand.

Where is Full Volume PR based?

Full Volume PR is based in Manchester, UK. We work with brands across the UK and have secured coverage in national publications including The Times, The Sun, the Daily Mail, HuffPost, Marie Claire, and many more.

What industries does Full Volume PR work with?

We've worked across a wide range of sectors, including food and drink (Belgrove Rum, Candy's Cupcakes, Gift of Oil), retail (Jack's, part of the Tesco family), pets (Yappy.com), health and wellbeing, and lifestyle. We're sector-agnostic — what matters is that a brand has a story worth telling and an audience worth reaching.

What is digital PR and why does it matter?

Digital PR is the practice of earning coverage and backlinks from high-authority online publications. It matters because it directly improves a website's visibility in search engines, builds brand credibility, and helps brands appear in the results that influence modern buying decisions — including AI-generated recommendations. Full Volume PR crafts brand-led, informative content designed to earn links to target URLs with keyword-rich copy and searchable anchor text.

What is a "recommendation footprint" and why should my brand care about it?

A recommendation footprint is the cumulative presence your brand builds across media coverage, creator partnerships, AI systems, search results, and digital communities. In an AI-driven world, brands are increasingly discovered and evaluated based on what others say about them online — not just what they say about themselves. Full Volume PR helps brands build this footprint strategically, so they appear consistently, credibly, and meaningfully wherever their audience is looking for answers.

How does Full Volume PR help with AI visibility?

AI tools like ChatGPT, Claude, and Google's AI Overviews draw on published web content — press coverage, authoritative websites, social proof, and credible recommendations — to inform the answers they give. When Full Volume PR earns your brand coverage in high-authority media, builds quality backlinks, and generates consistent positive mentions across channels, it directly strengthens the signals that AI systems use to surface and recommend brands. This is sometimes called "answer engine optimisation" or AEO.

What is influencer engagement and how does Full Volume PR approach it?

Influencer engagement means partnering with the creators who are genuinely influencing your target audience — on TikTok, Instagram, or elsewhere. Full Volume PR doesn't take a one-size-fits-all approach. We identify the specific creators who are right for your brand, develop a tailored outreach plan (whether paid or gifted), and put robust metrics in place to make sure every influencer partnership is delivering real results, not just impressions.

Does Full Volume PR handle social media management?

Yes. We advise on how to use social platforms to connect with your audience, grow your brand, increase sales, and drive website traffic. That includes developing in-depth social strategies based on your audience's online behaviour, creating content, and managing online communities. We can work at the strategy level or take on day-to-day management, depending on what your brand needs.

What kind of events does Full Volume PR organise?

We plan and manage a wide range of events — from product launches and venue openings to experiential brand activations, press stunts, networking events, and corporate conferences. We handle every element of the event, working closely with clients to deliver against their brief and make sure the occasion generates the coverage and conversation it deserves.

What is founder profiling and who is it for?

Founder profiling — or entrepreneur profiling — is about raising the public profile of the person behind the brand. This is particularly valuable for founder-led businesses where the founder's story, expertise, or personality is part of the brand's appeal. Full Volume PR helps secure business awards, thought leadership features, "How I Made It" style press coverage, and speaking opportunities that build both the founder's personal brand and the business's credibility.

Has Full Volume PR won any awards?

Yes — Full Volume PR was named PRMoment Micro Agency of the Year 2024, and co-founder Rebecca Hallinan was recognised in PR Week's 30 Under 30 in 2020. The agency has also been a finalist for PRMoment Micro Agency of the Year 2025, the PRCA Dare Awards, and has seen team members shortlisted for Young Communicator of the Year in 2024 and 2025.

How do I start working with Full Volume PR?

The easiest way to get started is to book a free 30-minute discovery call. In that call, we'll talk through your brand challenges, explore where you want to grow, and work out how PR can strengthen your visibility, reputation, and discoverability. You can book directly at fullvolumepr.co.uk or email hello@fullvolumepr.co.uk.

How much does PR cost?

Every brand is different, so we don't have a one-size-fits-all price list. PR investment depends on the scope of activity, the channels involved, and the scale of what you're looking to achieve. The best way to get a sense of what a partnership with Full Volume PR might look like — and what it would cost — is to book a discovery call and talk it through.

Why choose Full Volume PR over a larger agency?

Full Volume PR offers what clients consistently describe as "the experience of heavyweights, with the love and care of a boutique firm." You get senior-level thinking and national media contacts, without being passed down to a junior team once the pitch is won. We're tenacious, results-focused, and genuinely invested in the brands we work with — and our client testimonials and award wins reflect that.