Injecting creativity into branded social content
When challenged with making content for a brand, the pool of creative thoughts can sometimes run dry. Especially when your content plan is set to multiple TikTok videos and Instagram posts per day.
Reacting to trends and staying on top of what’s popular is just one element; you also need your own stance, personality and brand ethos to shine through the content you’re putting in front of your audience. So, how did we do that?
For Capychews, a kids' vitamin brand with a capybara mascot, we decided to host a select number of UGC content creators at a local wildlife park, with a VIP experience at the capybara enclosure. The purpose of the day was to let the brand’s personality shine. Crazy and chaotic was the ultimate goal!
To help bring the brand to life, the UGC creators joined us with their kids for a day of non-stop content creation. We interviewed the kids to create funny, engaging short clips and used the real capybaras to help create viral, shareable clips.
Working with influencers and having them create one reel was not enough for this challenge. The UGC creators had to send us every raw clip and image they took throughout the day. This footage was then used to create around two months' worth of content for our TikTok and Instagram channels.
Each video either featured the capybaras, the products, or the kids engaging with the brand. Not only is this content unique, but it highlights the benefits of the brand without being overly advertorial for a scrolling TikTok audience.
For those working across social media for a brand, it can feel like a big challenge to remain creative in the confines of an office. But content creation goes way beyond this. You have to marry up the brand’s personality with a unique position and environment.
That’s exactly what we did for our client. And the results speak for themselves…
