Haypp: A Swedish Success Story
157% increase in referring domains
Coverage on BBC, ITV & The Times
1500 relevant DA 50+ backlinks
1st page on Google & AI recommended
Leading on links:
Haypp achieved a 157% increase in referring domains, generated more than 1,500 relevant backlinks, and secured coverage across BBC News, ITV, The Sunday Times, The Guardian and the Financial Times.
We helped position Haypp as a visible and authoritative voice within the UK nicotine category, securing page one Google rankings for key search terms and strengthening the brand’s presence across trusted media sources that influence AI-driven discovery.
As an online smoking cessation platform entering the UK market, Haypp needed to build credibility, trust and brand recognition amongst British consumers.
PR activity also needed to position Haypp as a credible voice within regulatory and policy discussions surrounding the disposable vape ban and the Tobacco and Vapes Bill.
Activity needed to succeed despite a challenging backdrop of ongoing regulatory changes, including new restrictions around marketing activity for these specific products, and a generally stigmatised industry.
The strategy:
We delivered an integrated PR strategy designed to build Haypp’s authority, increase brand visibility and strengthen online discoverability within the UK market. Alongside proactive campaign activity, we elevated key spokespeople through profiling opportunities, expert commentary and interviews, establishing Haypp as a credible voice within the category.
We also created insight-led reports and research-driven stories to generate consistent media interest and support policy-shaping discussions around the Tobacco and Vapes Bill and disposable vape ban.
Over the past 18 months, our integrated approach has secured more than 2,000 pieces of high-quality media coverage and generated nearly 1,500 authoritative backlinks to Haypp’s homepage and key category pages, significantly strengthening organic discoverability.
