Being a solely e-commerce brand, it was important to draw people to the online shop so we needed to understand which consumers were digital natives, targeting them via influencers and online coverage, and which consumers were more traditional shoppers, and more likely to be reading newspapers and magazines. Product placement was crucial for PR success. We worked with a range of journalists across national and lifestyle media to help promote the genuinely great quality and price of the products available - not just for gifting but also securing regular product placement features throughout the year. 

Gifting was still hugely important for the brand and Christmas was of course its peak period. To help boost the brand during one of its biggest sales periods, we ensured to place yappy.com products across 66 various gift guides covering everything from advent calendars and dog jumpers to gifts for pet owners and gifts for cats! The brand’s number one priority was to land a gift guide slot on This Morning, which was yappy.com’s perfect customer. We’re very proud to have secured this for yappy.com, with Holly Willoughby even saying how much she loved the brand, after we previously gifted her some personalised products! We also worked on launches for brand NPD, including the curation and delivery of a “doggy wellness” event for media and influencers to launch a canine supplement product, delivering doggy yoga and beauty treatments for pooches.