The Gift of Oil: The Gift that keeps on giving
Record seasonal sales in year one
50+ Christmas Gift Guides
Featured in Stylist, Mail Online & GQ
A Premium Product:
We delivered strong commercial impact for The Gift of Oil during peak trading season through placement in 50+ Christmas gift guides, including all major national consumer titles, helping to drive heightened product consideration and contributing to record seasonal sales performance.
The campaign strengthened The Gift of Oil’s position as a premium gifting and foodie brand, increasing visibility across high-intent seasonal windows and establishing consistent presence within UK lifestyle, food, and gifting media.
Premium olive oil and balsamic brand The Gift of Oil set out to secure high-value press coverage and authoritative backlinks to its website, targeting an affluent ABC1 foodie audience. While positioned as a luxury food brand, the proposition focused on elevating everyday cooking, appealing to both confident home chefs and consumers looking for simple ways to enhance meals.
Christmas represented the brand’s key commercial period, making visibility in high-intent gift guides a critical sales driver. Alongside this, the brand needed to build credibility through its founder’s expertise, strengthening authority and increasing awareness within a competitive premium food and gifting category.
The Strategy:
We delivered an integrated PR, influencer, and social media programme combining proactive press office management, experiential storytelling, and always-on content support. A targeted press office strategy formed the foundation, including media visits with food and lifestyle journalists to showcase flavour profiles, tasting techniques, and pairing guidance, alongside year-round pitching into seasonal gift guide cycles.
Alongside this, we managed the brand’s Instagram, TikTok, Facebook channels, and influencer engagement programme, delivering a structured content and collaboration strategy designed to extend reach beyond traditional press coverage and support ongoing brand discovery.
We secured more than 370 pieces of earned media coverage across leading consumer and lifestyle titles including GQ, Daily Mail, Stylist, Women’s Health, Delicious, and Great British Food, significantly increasing brand visibility during key gifting periods.
