Jack’s: Not just part of the Tesco Family
16% increase in footfall
7% increase in basket spend
Building local trust & relevancy
Footfall first:
Our campaign helped increase footfall by 16% and grow average basket spend by 7% across 13 Jack’s stores nationwide.
The activity strengthened customer loyalty, improved local sentiment and helped establish Jack’s as a credible value-led supermarket brand in highly competitive regional markets.
Jack’s, Tesco’s value challenger brand, needed PR support to build stronger relationships with local communities while driving awareness, footfall and positive regional coverage across multiple UK stores.
Alongside launching new stores, the brand needed to overcome negative press sentiment and quickly establish trust and relevance with local audiences.
As each store operated within a different regional community, campaigns needed to feel genuinely local while still reinforcing a consistent national brand position around value and convenience.
The Strategy:
We developed tailored PR and marketing campaigns for each individual store, combining local media outreach, micro-influencer partnerships, community engagement and a proactive regional press office strategy.
Using seasonal campaigns, product launches, in-store activations, local sponsorships and charity partnerships, we positioned Jack’s at the centre of community life while generating consistent positive media coverage and customer engagement.
The campaign also secured ongoing national and regional media opportunities, strengthened stakeholder support around new openings and helped build long-term visibility for the Jack’s brand nationwide.
