Impress: A lasting impression
92% increase in share of voice
Building credibility for leading orthodontists
Increased trust & recommendation
Smiles all round:
Our PR strategy increased Impress’s share of voice in UK consumer media by 92%, helping establish the brand as a leading name in the fast-growing invisible orthodontics market.
The campaign significantly strengthened brand visibility, credibility and investor-facing authority during a critical UK growth phase, supporting both customer acquisition and wider commercial positioning.
Impress is a tech-enabled invisible orthodontics brand combining clinical expertise with advanced digital technology to deliver a health-led approach to teeth straightening.
Following its expansion into the UK market, the business needed to rapidly build awareness and trust among consumers while differentiating itself within an increasingly crowded cosmetic dentistry category.
The challenge was balancing healthcare credibility with lifestyle appeal, positioning Impress as both medically trustworthy and aesthetically desirable, while also supporting wider business and investment narratives.
The Strategy:
We delivered an always-on press office and thought leadership programme spanning consumer, lifestyle, business and healthcare media, focused on expert positioning, clinic launches, journalist reviews and proactive news generation.
Through targeted media outreach, influencer reviews, seasonal campaigns, awards activity and CEO profiling, we established Impress spokespeople as trusted authorities in orthodontics while consistently reinforcing the brand’s innovation-led positioning.
The campaign secured more than 300 pieces of high-quality coverage across titles including Grazia, Forbes, Cosmopolitan, TechCrunch, Stylist and The Telegraph, with 86% of coverage featuring at least two core brand messages.
