Candy’s Cupcakes: Game-changing PR
“Lasting impact on business growth”
Featured in BBC Good Food & The Independent
Increase in traffic to e-commerce site
The game-changer:
“Working with Full Volume PR was a game-changer for Candy’s Cupcakes,” said founder Candice Bannister, following a campaign that secured more than 150 pieces of national coverage and dramatically increased awareness for the online bakery brand.
The activity strengthened Candy’s Cupcakes’ position as a leading online celebration cake business, supporting continued e-commerce growth while building the founder’s profile and increasing visibility among key consumer audiences.
Candy’s Cupcakes is a family-run online bakery specialising in fresh, highly designed celebration cakes for busy families looking for convenient, premium-quality treats delivered directly to their door.
As the business continued to scale, the brand needed to build credibility and awareness nationally while differentiating itself within the highly competitive online food and gifting market.
The challenge was ensuring the brand stood out for both product quality and personality, creating emotional appeal around the cakes themselves while also building recognition for founder Candice’s entrepreneurial story.
The strategy:
We delivered a combined profiling, product placement and influencer engagement strategy designed to position Candy’s Cupcakes as both a standout food brand and an inspiring independent business success story.
Alongside year-round media tastings and journalist outreach in London, we secured strategic product placement across major consumer titles and collaborated with relevant TikTok and Instagram influencers to drive authentic advocacy and social reach.
The campaign secured coverage in titles including BBC Good Food, The Independent, Mail Online, Daily Mirror, GQ and The Sun, while helping expand the brand’s influence across social media and online food communities.
