Drinkwell: Increasing sales & traffic
Spike in summer sales
Increase in web traffic to core product pages
Featured in GQ, The Times & Glamour
Summer sales:
Our PR and content campaign helped drive record summer sales for Drinkwell by significantly increasing web traffic and awareness around its “better choice” alcohol ranges.
The activity strengthened Drinkwell’s position within the fast-growing low sugar alcohol market, helping the brand attract health-conscious consumers while increasing visibility for key product ranges including Lean Brew and Traces.
Drinkwell is a lifestyle-led alcohol retailer focused on helping consumers make healthier drinking choices without compromising on taste or quality.
As consumer interest in health-conscious food and drink continued to grow, the brand needed to educate audiences around low sugar alcohol while positioning itself as the go-to destination for better drinking alternatives.
The challenge was overcoming outdated perceptions that lower sugar or lower calorie alcoholic drinks lacked quality, while also cutting through a crowded wellness and drinks market with credible consumer messaging.
The strategy:
We delivered a proactive consumer press office strategy centred around product placement, founder profiling, expert commentary and news-led content designed to position Drinkwell as a leading authority in the low sugar alcohol space.
Using research-led storytelling around hidden calorie consumption in alcohol, alongside expert advice features focused on healthier drinking habits, we created national conversations that connected Drinkwell’s products directly to evolving consumer behaviours and lifestyle trends.
The campaign secured 281 pieces of targeted coverage, including placements in The Times, British GQ, Glamour, Stylist, Metro, Daily Mirror and The Grocer.
